March 17, 2026
10 a.m. London / 2 p.m. Dubai
The rise of low-cost challengers in the Middle East and Africa was once a marginal concern, but the tide has turned.
A perfect storm of Chinese industrial overcapacity and the redirection of exports away from tariff-heavy Western markets has funneled a wave of aggressive competition into the MEA region. For Western multinationals, the challenge is no longer just “cheap” goods; it is the arrival of sophisticated, investment-led competitors that are rapidly closing the quality gap and planting deep roots through local manufacturing.
Join our webinar on March 17th at 10 a.m. London / 2 p.m. Dubai, where we will examine how this shift is fundamentally altering the playing field for Western MNCs.
Emerging market firms are moving beyond simple trade, leveraging strategic government partnerships and localized supply chains to displace established players. These risks are structural and accelerating, requiring a shift in strategy that goes beyond mere price-cutting.
In this session, our analysts will break down:
- The key drivers: Why the current surge in competitive pressure is different from previous cycles.
- Government responses: How local authorities are recalibrating trade and investment policies in response to shifting global flows.
- The risk horizon: Which countries and industries will be most exposed to this new wave of disruption.
- Suggested actions: Crucial actions MNCs can take now—from pivoting to high-value customization to integrating cost-effective inputs—to defend their market position.
Join us to understand how to stay ahead of the emerging-market competitive wave in MEA rather than react to it.
