Challenge
A multinational Food & Beverage company sought to evaluate its Asia Pacific portfolio to determine where to focus long-term investment, resources, and organizational attention. The company needed a clear, evidence-based framework to answer pressing strategic questions:
- Which markets across Asia Pacific offer the strongest growth potential?
- Where should the company invest in headcount, infrastructure, and market development?
- How can the organization mitigate geopolitical, economic, and consumer-driven risks?
- Which markets present the highest friction and why?
The client wanted a structured approach to ranking markets and identifying opportunities aligned with its business priorities, while incorporating the complexities of macroeconomic volatility, shifting consumer preferences, regulatory barriers, and varied operational dynamics across the region.
Approach
FrontierView applied a two-phase market evaluation framework that combined quantitative modeling with qualitative insights to produce a structured, comparative assessment of APAC opportunities.
Phase 1: Build a tailored, data-driven evaluation model
FrontierView developed a customized scoring framework aligned to the company’s strategic objectives. This included:
- Creating a tailored set of evaluation criteria across macro stability, consumer trends, market opportunity, and operational ease
- Constructing a weighted model incorporating 33 indicators drawn from economic, demographic, regulatory, and category-specific datasets
- Developing a structured Market Attractiveness Index to ensure consistent comparison across diverse APAC markets
Phase 2: Conduct market research and generate actionable recommendations
To contextualize the quantitative model, FrontierView conducted deep market analysis across priority APAC countries, including:
- In-depth country profiles synthesizing macro trends, consumer behaviors, regulatory considerations, and operational challenges
- Primary interviews with distributors, competitors, market specialists, and other local experts
- Analysis of risks, barriers, and demand patterns informing each market’s investment potential
- A final market ranking and prioritized roadmap to guide long-term investment decisions
Results
FrontierView’s structured model enabled the client to clearly identify:
- The most attractive markets for long-term investment, based on objective comparative data
- Which markets require caution due to operational barriers, macro risk, or demographic limitations
- Where premiumization, demographic growth, and digital engagement create meaningful opportunities
- Where political, economic, or regulatory volatility may complicate investment decisions
The analysis gave the leadership team a single, cohesive framework to compare highly diverse markets and to direct strategic planning discussions backed by data rather than anecdotal assumptions.
The final roadmap equipped the organization to:
- Align internal stakeholders around a unified view of APAC priorities
- Support budget planning and investment sequencing
- Inform market entry considerations
- Balance long-term growth with stability and operational feasibility
Insights for Your Own Market Prioritization
FrontierView’s structured approach to market prioritization gives leadership teams the clarity needed to identify where to focus, what risks to anticipate, and how to sequence investment across diverse and fast-changing markets.
If your organization is evaluating growth opportunities, reassessing your market portfolio, or looking to strengthen your regional strategy, FrontierView Consulting can help. Our engagements combine data-driven evaluation frameworks with local market expertise to deliver insights tailored to your strategic objectives.
Interested in exploring a market prioritization engagement?
Request a consultation with Jordana Wagner, Head of Consulting, to discuss how FrontierView can support your team’s decision-making with the same rigor and clarity demonstrated in this case study.
