Earlier this week, FrontierView held a webinar to help multinational clients understand the implications of COVID-19 on Asia Pacific’s (APAC) B2B industry. Major markets around the globe will fall into contractionary territory this year, with significant implications for APAC’s economy.

Every Asian country across the board has experienced downward forecast revisions, however, the COVID-19 epidemic will have an uneven impact across industries. We expect industries that are more shielded from the external environment and are less impacted by consumer sentiment to begin recovering in Q2, and returning to normalcy in Q4.

To maximize revenue upside, B2B firms should prioritize markets and industries that are poised to recover quickly and to remain resilient in the coming quarters. In China, for instance, these sectors would be consumer staples, manufacturing, infrastructure, and heavy machinery.

Watch the recording to learn more about the B2B outlook for Asia in 2020, with deep dives on China, India, and Southeast Asia.

[Webinar] APAC’s B2B Industry Landscape in the Year of the Coronavirus from FrontierView on Vimeo.

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