Last week, Mark McNamee, Practice Leader for Europe, and Athanasia Kokkinogeni, Europe Analyst, were featured in the Harvard Business Review for their article titled, How Multinationals Should Be Planning for Brexit.
The UK will exit the European Union on March 29, 2019, and many companies are struggling to prepare for how it will change doing business there. Only a minority of firms is well ahead in planning and preparing a UK market strategy. At the recent Brexit Workshop we held for clients — in this case, 19 UK heads of some of the world’s largest multinational firms — 10 of them had not started or had only just begun planning for Brexit.
There’s no template for how companies should change in response to Brexit – information about what it means is limited, and opinions are fast-changing and increasingly contradictory. But that doesn’t mean companies shouldn’t start the work required to come up with a plan…Click here to read the full HBR article.
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