Sub-Saharan Africa (SSA) will enjoy accelerating growth in 2025 thanks to burgeoning services activity, healthy growth in extractives, and strengthening consumer confidence driven by falling inflation. However, firms will contend with underperformance in the large markets of South Africa and Nigeria, and lingering operational challenges that will constrain commercial performance across the region. In this briefing we explore GDP growth outlooks for SSA’s major economies, emerging commercial opportunities in high-growth industries, outlooks for currencies and inflation, and risks to commercial performance and how to overcome operational challenges.
