Last week, FrontierView held a webinar to discuss how leading multinationals scale and regionalize digital strategies, particularly for their sales and marketing functions. This is the third webinar in our Executive Webinar Series, which will run from June through October 2019. You can click here to view the recording for our first webinar, which was centered on Understanding the US-China Trade War. You can click here to view the recording for our second webinar, which covered The World Economy in 2020: Assumptions for Strategic Planning.

As we enter the second half of this year, many of our clients are solidifying their strategic plans for the year ahead. In this webinar, Head of Research, Martina Bozadzhieva, shares how executives can compare markets’ digital sophistication using FrontierView’s proprietary global digital sophistication index. This index assesses how different countries and regions are developing in these areas and what are some of their unique characteristics companies need to keep in mind. The presentation explores practical examples of how other companies scale and regionalize their digital mandates to ensure local tailoring and global efficiency in execution.

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We invite you to register for the remaining two webinars in our series to help you prepare for strategic planning season. These one-hour exclusive webinars are designed to help executives and business professionals stay ahead of fast-changing political and economic trends impacting the global economy.