Insights
Expert analysis on trends, outlooks, and scenarios in your market and industry.
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In B2B, and even more in industrial sectors, marketing segmentations are often poorly understood – and […]
Listening to the customer’s voice is crucial, especially in increasingly competitive markets. The ability to differentiate […]
Why Use Personas in One’s Marketing Strategy? Many B2B companies are tuning in to the Voice […]
Who Moved My Cheese? It’s no secret the emerging market business environment has become more challenging […]