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August 1, 2018

[PODCAST] Too big to ignore? Why MNCs should prioritize selling to SSA’s public sector

Public sector spending in Sub-Saharan Africa represents an outsized portion of the overall commercial opportunity for […]
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August 29, 2017

HBR Feature: 3 Things Multinationals Don’t Understand About Africa’s Middle Class

Last week, William Attwell, Senior Analyst for Sub-Saharan Africa, wrote an article titled, 3 Things Multinationals Don’t Understand […]
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