global channel managementMultinational companies have a tremendous opportunity to overcome the economic headwinds that are plaguing commercial performance across emerging markets by revisiting the way in which they structure and manage their channels – channel management is the function responsible for overseeing all sales made through distributors and other third-party channel partners.

This is an extremely important area considering indirect sales through distributors represents between 41 and 72% of emerging market revenues for most multinational companies, depending on the region.

Download an executive summary of our proprietary benchmarking study on global channel management:

  • Learn from the best practices of 160 multinational companies
  • Understand common channel management pitfalls to avoid
  • Action on proven approaches that deliver consistent channel outperformance

Please fill out the form below and we will email you the link to download this executive summary.

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