In Sub-Saharan Africa (SSA) the onset and spread of COVID-19 is happening later than in other regions. While SSA’s climatic and demographic features means the spread will not necessarily mirror patterns seen elsewhere, what is certain is that cases and fatalities will rise. Governments are implementing tough rules to slow the spread of COVID-19, and businesses should expect containment measures to impact customer demand and supply chains to successfully navigate Sub-Saharan Africa’s “Next Normal”.

In this webinar, How to Win in Sub-Saharan Africa’s “Next Normal” – Navigating COVID-19 while Planning for the Recovery, our experts will examine how Sub-Saharan Africa is likely to emerge from the economic downturn. We provide updated views and forecasts on market performance in H2 2020 and 2021, and flag scenarios and risks multinationals should incorporate into planning for the next 12-18 months. It also includes a discussion on the ways in which customer demand is likely to change in the aftermath of the coronavirus crisis and provide guidance on strategies executives can follow to remain competitive while building resilience in their route to market in this complex region.

Watch the full webinar presentation below:

Our experts are constantly reevaluating Europe forecasts as the region begins to recover from COVID-19 and the outlook for the global economy evolves. Subscribe to The Lens, our weekly newsletter covering the latest global events impacting your business for our most up-to-date coverage on COVID-19, or visit the COVID-19 Resource Hub on our website.