As businesses embark on strategic planning for 2020, executives are thinking about their priorities for next year. For B2B companies, committing to customer centricity can be a game changer in terms of increased profitability and customer loyalty.

In a previous post, we covered the five activities necessary to build a customer-centric organization. But every company is at a different level of customer-centricity readiness. Even with in a single company, different teams may be at different points.

Our research on customer centricity identified four distinct levels of readiness—or archetypes—of customer centricity.

Interested in increasing customer centricity at your company? Contact us or download the executive summary to learn more about how our experts can help you better understand your customers, their challenges, and how you can serve them.

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