Market access has become a focus for nearly every multinational pharmaceutical, medical device, and diagnostics company. Some have created a functional executive to drive market access initiatives, internally and externally. The growing importance of market access is widely recognized. However, there is no consensus on a specific definition, the best approach, or who should lead the effort.
Rising competition and payer budget challenges have resulted in continuously increasing pricing pressures for multinational healthcare (HC) companies operating in emerging markets. While investment in R&D and further sector consolidation will be important to continue driving revenue and profit growth, multinational healthcare companies have also begun looking more at how they can drive additional differentiation (and therefore improve commercial results) by providing value-added services (VAS).
In this podcast, FrontierView’s Healthcare Practice Leaders, Stephen Majors and Alec Lee, explore some of the types of value-added services healthcare companies can provide, what the major challenges are for monetizing these services, and what the future of integrated healthcare solutions might look like.
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