market monitoring playbookEven the best-laid plans are frequently upended by unexpected economic and political events, especially in international markets. Companies that adapt quickly and smoothly to market surprises incorporate external leading indicators into their regular management dashboards and business-review cadence, and apply disciplined course-correction processes.

To create an effective process for monitoring markets, multinationals should:

  • track the right set of leading indicators that will give an early warning to the feasibility of hitting internal performance targets
  • leverage scenario and contingency planning frameworks to spotlight risks in your operating plans
  • and develop a process to guide decision making and execution of a course correction, should disruptive events occur

This report presents frameworks and leading practices that prepare a global organization to quickly minimize risk and seize opportunities when the unexpected occurs.

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