Imagine having critical qualitative insights at hand year-round, directly gathered from your clients and prospects through focus groups or other traditional market research means. These insights would provide real-time information about customer usage, attitudes, expectations, pain points, suggestions and satisfaction. Wouldn’t that be a wealth of information to help you pilot your marketing strategy in real-time?
Qualitative online B2B communities offer exactly that, in a simpler way than focus groups. You have access on an ongoing basis to a pool of key customers – the community members – who you can involve into any qualitative subject from product or service concept development to customer journey analysis.
In FrontierViews whitepaper: Qualitative Online B2B Communities you’ll learn:
- The principles behind qualitative online B2B communities
- How FrontierView establishes and manages online B2B communities for our clients
- What the benefits are of a long-term qualitative online B2B community
- And so much more…
Please fill out the form below to download the executive summary.
FrontierView has all the information you need about your market, industry, and company in real-time to power your business decisions. We offer a solution that puts the right information at the right time, at your fingertips. If you would like more insights into your specific markets, click the “Start Free Trial” button on your screen to speak with a dedicated Client Services Manager and receive complimentary access to our offering.