As the novel coronavirus (COVID-19) pandemic continues to spread and impact global markets, FrontierView has revised down our expectations for the global outlook. The slowdown in global growth will have ripple effects across a range of markets, hampering multinationals’ ability to hit targets for 2020 and upending corporate forecasts and business plans for the year.

In addition to the demand, confidence, and supply chain disruptions caused by the spread of COVID-19, companies now need to address currency depreciation caused by the oil price collapse and global financial market instability. Firms will need to consider pricing strategies and consumer price sensitivity over the coming months – even those in less impacted countries – as well as revise targets and expectations for the year, address supply chain disruptions, reprioritize markets that have resilient demand, and tackle credit and liquidity challenges of customers and distributors.

Is your business prepared to tackle the sudden changes to the global economy this year?

Download an executive summary of our revised global outlook for 2020, helping you identify opportunities to win in 2020 and arming you with the insights and best practices to prepare your company for further volatility.

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