Last week, FrontierView held it’s LATAM Healthcare Cohort Executive Roundtable in Sao Paulo, Brazil. Practice Leader Alec Lee facilitated a discussion around how the macroeconomic and political conditions in Latin America will impact healthcare expenditures and key stakeholder priorities and preferences in the region across 2019. The discussion focused on recent shifts in market access barriers, looking at recent and emerging trends in price and utilization controls, and work to identify the major risks and opportunities presented by the current conditions in the healthcare sector.

Given the major pressures on payer budgets in the region’s key healthcare markets of Brazil, Mexico, Colombia, and Argentina, time was spent aligning specifically on how emerging pressures and market access barrier trends in these markets will impact optimal strategy.

The presentation concluded by doing a deep dive into one of today’s most pressing tactical questions for healthcare executives: how to implement your digital customer engagement strategy.

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