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Digital engagement for LATAM healthcare companies

by FrontierView
on December 9, 2020

COVID-19 has accelerated the need for businesses to implement a more comprehensive digital engagement approach and overall digital transformation in the healthcare sector. Healthcare companies can leverage digital tools to enhance marketing efforts, create new value and differentiation, and access stakeholders amid various disruptions from COVID-19.

After COVID-19, the urgency around implementing a strategic approach will increase. Moving from the “old normal” through the unique challenge of COVID-19 to a sustainable offline/online mix will be crucial for success beyond 2021.

COVID-19 has created a range of practical disruptions to standard stakeholder digital engagement approaches. Explore the four largest disruptions to your business along with digital solutions and further questions to pose to corporate.

1. Inability to send reps into hospitals and physicians’ offices

Solutions:

  • Hold meetings via teleconferencing tools
  • Being more flexible on time of day to engage
  • Using social media and KOLs to create engagement points

Questions post COVID-19:

  • Prior habits may return as HCPs return to hospitals
  • HCPs overwhelmed with digital engagement outreach
  • Complexity in having distributors do it
  • Cancellations of conferences and other in-person events

2. Cancellations of conferences and other in-person events

Solutions:

  • Hold webinars and digital conferences

Questions post COVID-19:

  • What does a hybrid online/offline conference look like
  • Long-term return in demand for serendipity of live interactions

3. Key stakeholders are unavailable

Solutions:

  • Look for ways to provide useful content while minimizing time required and doing it on the stakeholders’ own schedule

Questions post COVID-19:

  • No great ways to engage HCPs or other key influencers while they are occupied with pandemic management – more a question of time

4. Inability to run demonstrations and trainings

Solutions:

  • Use virtual tools to run demonstrations, including webinars, VR tools, and other ways of approximating live experience

Questions post COVID-19:

  • Different levels of adoption and comfort with the technology by HCPs
  • Natural limits to what can be done virtually vs physically

Watch the presentation for a full breakdown of questions companies should answer as they build a sustainable digital stakeholder engagement strategy.

FrontierView has all the information you need about your market, industry, and company in real-time to power your business decisions. We offer a solution that puts the right information at the right time, at your fingertips. If you would like more insights into your specific markets, click the “Start Free Trial” button on your screen to speak with a dedicated Client Services Manager and receive complimentary access to our offering.

Categories:

HealthcareLatin America

Tags:

COVID-19digital engagementhealthcareLatin America

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