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As businesses embark on strategic planning for 2020, executives are thinking about their priorities for next […]
It would be hard to find a B2B executive who doesn’t think that it’s a good idea […]
The Business Roundtable surprised many this week by issuing an updated “Statement on the Purpose of […]
In B2B, and even more in industrial sectors, marketing segmentations are often poorly understood – and […]
Listening to the customer’s voice is crucial, especially in increasingly competitive markets. The ability to differentiate […]