Offline/Online Channel Integration

B2B Offline/Online Channel Integration B2C Offline/Online Channel Integration Explore FrontierView

Published November 2021

B2B Offline/Online Channel Integration

B2B multinationals are increasingly considering the role e-commerce needs to play in their overall route to market. This report looks at effective offline/online integration models from the point of view of B2B companies and presents frameworks, strategies, and tactics—including case studies—on how companies can implement an e-commerce channel as part of their overall approach to go-to-market structures. This research is based on extensive interviews with executives across a range of industries and we hope it brings clarity and fresh ideas to you and your teams.

Download the executive summary for a sample of what you can expect from this report.

Download the B2B
Executive Summary

    Published November 2021

    B2C Offline/Online Channel Integration

    B2C companies are increasingly integrating e-commerce into their offline routes to market across emerging markets as e-commerce becomes ever more prevalent. In building these models, many companies are aspiring for a true omnichannel customer experience, but depending on the local e-commerce infrastructure, the types of offline partners they are working with, as well as customer expectations, companies are pursuing a range of models to integrate their offline and online routes to market and avoid channel conflicts. This report provides case studies, frameworks, and solutions for companies in the consumer space in emerging markets looking to integrate their offline and online channels more effectively.

    Download the executive summary for a sample of what you can expect from this report.

    Download the B2C
    Executive Summary

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